Number 9 Concepts
ahl allstar.jpeg

AHL All Star 2020

2020 AHL All Star Classic

I loved working on this logo the overall design is inspired by the Arts and Crafts movement which was a big form of architecture as LA was Expanding into the Inland Empire where Ontario is - a great example is the Grand Californian Hotel at Disneyland.

Obviously we wanted to tie it in with the Kings/Reign Brand. I also always liked the ECHL reign ASG logo so I wanted to have it so when you see them next to each other it’s clear they sort of tell the same story but 10 years later and more grown up. There was 2 leading options this one and another more star looking version and Luc Robitaille and his son came in one day and they really loved how the version we went with tied back to the kings so we went with that.

- Matt McElroy to